TOBLERONE is an outstanding example of brand uniqueness. With its one-of-a-kind triangular shape, its peaks, its packaging and its name, it has achieved very high recognition throughout the world. You must be wondering how TOBLERONE came to have such a unique shape and distinctive name.
60 piece Toblerone Change-Maker
1 Case = (4 x 60pc display or 240pc) / Minimum Order = 1 Case
When did the TOBLERONE brand come into existence?
The very first TOBLERONE came onto the market in 1908. It, too, was produced in Bern.Who were TOBLERONE’s inventors?
Chocolate manufacturer Theodor Tobler (1876-1941) and his cousin, head of production Emil Baumann (1883-1966) were the inventors of this unique chocolate.How did the name TOBLERONE come about?
The name TOBLERONE was the result of combining the firm name, “Tobler,” with “Torrone,” an Italian nougat specialty.What’s most special about TOBLERONE?
Among the greatest of TOBLERONE’s unique qualities are the wonderful taste sensation provided by its special recipe (a one-of-a-kind mixture of milk chocolate with honey and almond nougat), and its unusual shape and packaging.Is it true that TOBLERONE’s characteristic triangular shape is protected by law?
Yes. Since 1994, not just TOBLERONE’s name and packaging are protected by law, but so is its shape, its true symbol.What about TOBLERONE imitators?
Like every successful product, TOBLERONE has many imitators throughout the world. It is first and foremost the packaging (coloring, name and logo) which is copied. Naturally, TOBLERONE actively prosecutes these imitations, which usually don’t come up to TOBLERONE’s standard of quality, and so could damage the brand image.
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